Tomorrow I am meeting with the marketing and publicity folks at the publishing house. Incredibly, the book is not being published until March, but evidently, one needs to start creating a buzz long before the book is actually available.
What this exactly means, I don't yet know. An increased web presence, certainly. Setting up speaking engagements with groups who might be interested in the topic? Probably. Securing blurbs for the back cover of the book - absolutely. The bound galleys are in, so tomorrow I will see the manuscript in actual book form.
I am still shocked by how long and slow the pace of publishing a book is, as compared with journalism. It reminds me of the final month of pregnancy, when you think the baby will never, ever come. These days, people I run into say, "Hey, weren't you writing a book?" or "Didn't you once write a book?"
But tomorrow's meeting represents continued progress. Onward.
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