Just came across an AP story about a 13-year-old Rhode Island girl who wanted to buy her little brother the Easy Bake Oven he wanted for Christmas. But when she went to the store, she found the toy came only in "girly" pink and purple and just featured girls on the packaging. The sister, a resourceful girl, managed to collect more than 30,000 signatures on a petiton to Hasbro, asking them to market the oven to kids in general, not just girls. One of her supporters is celebrity chef Bobby Flay, who had an Easy Bake oven when he was a kid.
When I was writing The Mama's Boy Myth, I heard a very similar anecdote about a boy wanting an Easy Bake oven. In this case he didn't have a supportive sister, but an anxious father who worried about the future sexual orientation of a son who wanted to play with this toy.
Oh, for Heaven's Sake. We have got to stop with all this gendered packaging and handwringing about who plays with what.
This is just reminding me that at the Food Pantry where I volunteer, we distribute toys during the holiday season. We get the gifts through Toys for Tots, which is a great program, but they ask how many "boy" gifts and how many "girl" gifts we need. Time to update this too.